We develop a notification system informing you of online changes.

This could be a change in a product, service, or a business. This information empowers you to make decisions.

Based upon what people are saying about your product or service.

Or to watch the decisions your competitors are making.

Turning unstructured data from alerts into structured data that is used for decision-making.

Interpreting online interactions and relationships of people, topics, ideas, and content.

This insight allows you to shift marketing to address what’s being said online.

Assets refer to the creation of media. Media products are known as assets.

Assets are used to counter any negative information online about your business.

These include, but are not limited to images, videos, audio, publications, tutorials, and product demonstrations.

An asset is anything produced, owned, and controlled to produce value.

Brand development is the strategic process of creating and distinguishing your company.

Development includes aligning your brand with your business objectives.

Communicating your brand to your target market.

Updating or strengthening your brand as necessary.

Custom built strategies designed to help your business deal with a negative event.

They can include, but are not limited to:

Implementing procedures, systems, and creating assets. To defend, mitigate, and prevent crises.

Attacks against your business, brand, and credibility can come in many ways.

False allegations, fake reviews, or small claims court decisions.

We investigate, negotiate, remove, and create assets to counter negative information.

When a negative event occurs online, in publication, or at an event.

A response customized to the event will be needed to address or dismiss the accusations and false information.

Creating a custom process to encourage reviews such as follow up automations.

Instead of waiting for your customers to leave reviews on their own.

A review generation strategy allows you to encourage reviews. Anywhere your product, service or business is being reviewed.

Social proof has a massive impact. That’s where review marketing carries heavy weight with potential customers.

Creating marketing campaigns around customer reviews to sell a product or service. Creates instant social proof!

It makes customers feel like a part of your community and builds trust! We identify great customer experiences and create marketing campaigns around them!

Tracking reviews online about your brand across multiple review sites.

This helps you create a review response strategy. Promptly resolving any customer issues.

The process of looking at online conversations about your brand and industry.

It includes watching your social media channels for mentions of your brand.

We collect conversations and messages to provide business insights.

This also includes reacting to each message. Addressing concerns, complaints, and questions on each channel.